How to Improve the Impact of your Website
When you have a website; you need to keep improving on it if it to keep getting the right attention. This is because web design trends change as time goes. Great web designers understand this, and make sure they update yours accordingly. Here are some of those trends they shall focus on this new year.
There is the uptake of minimalist design. Minimalism has grown from a design consideration to a way of life for most people. This is evident even in interior design, where most people insist on clean lines, plenty of white space, and fewer frills. Flat design is the new way in we design. This trend has led to huge gains for SEO. As images are data intensive, sites get slowed down by them. When there is heavier use of pops of color and illustrations over images; it shall have better load times.
We now see more use of mobile sites. More of us now turn to mobile phoned to do all our browsing. This means you cannot afford to have a site with only a rigid desktop presentation. It needs to work on both desktop and mobile computers. You need it to be responsive too, for people to find using it pleasurable. Nowadays, they are designed to load first on mobile devices before other versions.
You will also notice the use of more advanced chatbots. The implementation of advanced AI means that your chatbots shall serve as better hosts for your customers. You shall thus manage to engage your customers and attend to them instantly which is highly desirable.
You shall also see a heavier reliance on custom illustrations over images. These shall take less time to load, and make your point more vividly. This is how your SEO efforts get a huge upgrade. When you have these illustrations made in the same style as your companys theme, it shall resonate well with your clients.
Video backgrounds are also a hot trend. You shall reap more from them than still imagery. They drive your point home more vividly when you need to make it in a short time. As people stick to your site more, they shall be easier to sell to. You will discover more means of using video backgrounds here.
You can now go for more expressive typography. Typography has now acquired another use, as a design element. This is seen when you look at big and bold headlines. The body of your content also needs you to choose the fonts well, to communicate certain emotions. You can also go for a custom typeface for your site. This shall serve as part of the brand and site identity.
You shall learn more about how to improve the impact of your site here.
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